Are you making this common web design mistake?

One of the biggest problems with websites is that everything is grabbing for attention. When everything is grabbing for attention NOTHING gets attention! It's too busy! You want to focus and guidance for the visitor.

2 examples of very busy websites with many elements vying for attention.

Ling Cars
Ling cars a website that could be improved greatly
Skin care
Same idea again - far too busy - NO focus

Solve it with hierarchy

You want to have a very clear structure for your content. Your headline has to grab attention.

online Traders
Much improved example
BaseCamp
Great product, great design
ClearBit
Strong type led design

Tottta (The One Thing To Take Away)

Use hierarchy to grab attention

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